e.l.f. Power Grip Primer + 4% Niacinamide – Smooth, Bright & Longwear Makeup Base

Product Description 

• The e.l.f. Power Grip Primer + 4% Niacinamide is a gel-based, gripping primer that locks makeup in place while delivering skin-brightening and tone-evening benefits. Infused with 4% niacinamide, it helps to improve skin texture, minimize the look of pores, and reduce dullness over time.
  
• Its clear, sticky gel texture creates a tacky base that grips foundation, concealer, and other complexion products for all-day wear without caking or separating. Suitable for all skin tones and types — including oily, dry, and combination — this vegan, cruelty-free formula preps and perfects your skin for a flawless makeup application.
  

Key Features

• 4% Niacinamide – Brightens, evens skin tone, and refines texture
  
• Grip Technology – Locks makeup in place for long-lasting wear
  
• Hydrating Gel Formula – Smooths skin without heaviness
  
• Universal Clear Base – Works on all skin tones
  
• Vegan & Cruelty-Free – Ethical, clean beauty formula
  
• Suitable for All Skin Types – Non-comedogenic and oil-free
  

How To Use

• Apply evenly to clean, moisturized skin before makeup.
  
• Use fingertips to pat into skin — the warmth of your fingers helps it melt in evenly.
  
• Wait 30 seconds for the primer to set and become tacky.
  
• Apply foundation and other makeup directly over the primer.