{"product_id":"e-l-f-power-grip-primer-4-niacinamide-longwear-makeup-grip-skin-brightening-24-ml","title":"e.l.f. Power Grip Primer + 4% Niacinamide – Longwear Makeup Grip \u0026 Skin Brightening | 24 ml","description":"\u003ch1\u003ee.l.f. Power Grip Primer + 4% Niacinamide – Smooth, Bright \u0026amp; Longwear Makeup Base\u003c\/h1\u003e\n\u003ch2\u003eProduct Description \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ee.l.f. Power Grip Primer + 4% Niacinamide\u003c\/strong\u003e is a \u003cstrong\u003egel-based, gripping primer\u003c\/strong\u003e that locks makeup in place while delivering \u003cstrong\u003eskin-brightening and tone-evening\u003c\/strong\u003e benefits. Infused with 4% niacinamide, it helps to improve skin texture, minimize the look of pores, and reduce dullness over time.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIts clear, sticky gel texture creates a tacky base that grips foundation, concealer, and other complexion products for all-day wear without caking or separating. Suitable for all skin tones and types — including oily, dry, and combination — this \u003cstrong\u003evegan, cruelty-free formula\u003c\/strong\u003e preps and perfects your skin for a flawless makeup application.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4% Niacinamide \u003c\/strong\u003e– Brightens, evens skin tone, and refines texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrip Technology\u003c\/strong\u003e – Locks makeup in place for long-lasting wear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Gel Formula\u003c\/strong\u003e – Smooths skin without heaviness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Clear Base\u003c\/strong\u003e – Works on all skin tones\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free\u003c\/strong\u003e – Ethical, clean beauty formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Skin Types\u003c\/strong\u003e – Non-comedogenic and oil-free\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly to clean, moisturized skin before makeup.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse fingertips to pat into skin — the warmth of your fingers helps it melt in evenly.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWait 30 seconds for the primer to set and become tacky.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply foundation and other makeup directly over the primer.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dearblush","offers":[{"title":"Default Title","offer_id":47258265288859,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1992\/7451\/files\/1-2-800x800.webp?v=1758893467","url":"https:\/\/dearblush.in\/products\/e-l-f-power-grip-primer-4-niacinamide-longwear-makeup-grip-skin-brightening-24-ml","provider":"Dearblush","version":"1.0","type":"link"}