{"title":"elf","description":"","products":[{"product_id":"e-l-f-power-grip-primer-4-niacinamide-longwear-makeup-grip-skin-brightening-24-ml","title":"e.l.f. Power Grip Primer + 4% Niacinamide – Longwear Makeup Grip \u0026 Skin Brightening | 24 ml","description":"\u003ch1\u003ee.l.f. Power Grip Primer + 4% Niacinamide – Smooth, Bright \u0026amp; Longwear Makeup Base\u003c\/h1\u003e\n\u003ch2\u003eProduct Description \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ee.l.f. Power Grip Primer + 4% Niacinamide\u003c\/strong\u003e is a \u003cstrong\u003egel-based, gripping primer\u003c\/strong\u003e that locks makeup in place while delivering \u003cstrong\u003eskin-brightening and tone-evening\u003c\/strong\u003e benefits. Infused with 4% niacinamide, it helps to improve skin texture, minimize the look of pores, and reduce dullness over time.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIts clear, sticky gel texture creates a tacky base that grips foundation, concealer, and other complexion products for all-day wear without caking or separating. Suitable for all skin tones and types — including oily, dry, and combination — this \u003cstrong\u003evegan, cruelty-free formula\u003c\/strong\u003e preps and perfects your skin for a flawless makeup application.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4% Niacinamide \u003c\/strong\u003e– Brightens, evens skin tone, and refines texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrip Technology\u003c\/strong\u003e – Locks makeup in place for long-lasting wear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating Gel Formula\u003c\/strong\u003e – Smooths skin without heaviness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Clear Base\u003c\/strong\u003e – Works on all skin tones\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free\u003c\/strong\u003e – Ethical, clean beauty formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable for All Skin Types\u003c\/strong\u003e – Non-comedogenic and oil-free\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply evenly to clean, moisturized skin before makeup.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse fingertips to pat into skin — the warmth of your fingers helps it melt in evenly.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWait 30 seconds for the primer to set and become tacky.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply foundation and other makeup directly over the primer.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dearblush","offers":[{"title":"Default Title","offer_id":47258265288859,"sku":null,"price":649.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1992\/7451\/files\/1-2-800x800.webp?v=1758893467"},{"product_id":"e-l-f-power-grip-primer-base-accroche-puissante-long-lasting-makeup-grip-24ml","title":"e.l.f. Power Grip Primer Base – Accroche Puissante Long-Lasting Makeup Grip (24ml)","description":"\u003ch1\u003ee.l.f. Power Grip Primer – Hydrating Gel Primer for Long-Lasting Makeup\u003c\/h1\u003e\n\u003ch2\u003eProduct Description \u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAchieve flawless, long-lasting makeup with the \u003cstrong\u003ee.l.f. Power Grip Primer\u003c\/strong\u003e, a hydrating gel-based primer designed to grip makeup while keeping skin smooth and fresh. Its unique sticky gel texture locks foundation in place, helping your makeup stay put for hours without fading or creasing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e, this primer deeply hydrates the skin, leaving it plump, smooth, and perfectly prepped for makeup application. The lightweight formula absorbs quickly while creating a smooth base that enhances foundation wear and improves overall makeup performance.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003ePerfect for everyday wear, special occasions, or long makeup days, the e.l.f. Power Grip Primer keeps your makeup looking fresh and flawless all day.\u003cbr\u003eSuitable for all skin types and skin tones, this primer is also \u003cstrong\u003evegan, cruelty-free, and clean beauty friendly.\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGel-based gripping primer\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLocks makeup in place for long wear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eInfused with hydrating hyaluronic acid\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmooths and preps skin for foundation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight, non-greasy texture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eVegan \u0026amp; cruelty-free formula\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps makeup last all day\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eApply a small amount of primer to clean, moisturized skin.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eGently pat into the skin using fingertips.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWait 30 seconds for the primer to become slightly tacky.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eApply foundation or makeup on top.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBlend as usual for long-lasting wear.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Dearblush","offers":[{"title":"Default Title","offer_id":48114042634395,"sku":null,"price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/1992\/7451\/files\/1.webp?v=1773157111"}],"url":"https:\/\/dearblush.in\/collections\/elf.oembed","provider":"Dearblush","version":"1.0","type":"link"}